Recently, the authoritative industry organization WGSN collaborated with Coloro to release the color trends for 2025.
WGSN's annual color selection typically forecasts the next popular color two years in advance. The company's experts select the predicted color of the year from the vast library of over 3,500 colors owned by Coloro.
Coloro x WGSN's SS25 Color Trends
Reiko Morrison, the head of WGSN CMF, pointed out: "70-90% of consumers indicate that color is one of the main reasons for purchasing a product, especially when buying small tech devices."
Five colors have been released this time: deep blue and turquoise with a cool tone, complemented by vibrant coral red and sunflower yellow, and balanced with neutral pink
Every color has its own story behind it
"Future Dusk," also known as "未来黄昏," has been named the Color of the Year for 2025 by WGSN and Coloro.
The color code in the Coloro system is: 129-35-18. It lies between deep blue and purple, imbued with a mysterious sense of the future, which is also related to the rise of the virtual universe and artificial intelligence
Color research experts believe that technological innovations such as AI, the metaverse, extraterrestrial mining, and space travel are blurring the line between reality and fantasy, leaving humanity in a state of uncertainty and mysterious unease
"The Future Dusk" is akin to the transition from day to night, symbolizing the end of a day, while also heralding the arrival of tomorrow. The profound grey gloom of twilight narrates the impending conclusion of an old era, ready to welcome a brand new beginning
The tonality of navy blue carries a stable undertone. The purple spectrum within it reflects a boundless imagination, which will aid in propelling future creativity
Beyond color, the color institution also offers texture cues.
Like mineral crystals, they resemble pixels in the digital world.
They metaphorically represent luxury, metallic finishes, and mysterious celestial bodies, all of which are design elements that can be explored in the future
Application of relevant color product design
In addition to the annual color release, the popularity of the following four hues is also expected to rise in the spring and summer of 2025
Transcendent Pink
Transcendent Pink (Coloro 021-80-08) is a subtle hue nestled between beige and pink, exuding a gentle feeling with its muted undertones
This dusty hue has already made its appearance in the virtual world and artificial intelligence, such as in the metaverse company Pax.
World and the digital spaces created by architectural studios Grimshaw, Farshid Moussavi, HWKN, and WHY.
This shade of pink exudes a sense of stability. Compared to traditional pink, it's a more sophisticated neutral hue, bestowing a balanced allure
The Use of Relevant Colors in Product Design↓
